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Brief about the Book
I nsanity is doing the same thing over and over again and expecting different results. When we are trying to do transformation—whether personally or within organizations—we are always wondering why nothing happens. Using a time-honored formula inspired by such greats as Henry Ford and Thomas Edison, Dr. Ahmad Rahman Songip guides us through the science of successful transformation.
Break the Pattern shows us how to step outside our normal patterns of thinking and doing to invoke changes in our everyday processes to attain new successes. Breaking the pattern should be your mission, to ensure that your tomorrow is always better than your today.
Dr Ahmad Rahman Songip is Professor of Innovation Management, intrapreneur, speaker, trainer and consultant in Break the Pattern at the Department of Management of Technology, Malaysia-Japan International Institute of Technology (MJIIT), Universiti Teknologi Malaysia.
Dr. Ahmad who hails from Johor, Malaysia, was the Founding Director of UTM Transformation & Risk Management, Universiti Teknologi Malaysia (UTM) (2010-2013). He was also a member in the UTM Central Executive Committee and the UTM Management Group as well as a member in the UTM Board of Director Sub-Committee on UTM Enterprise Risk Management (2010-2013).
As the Academic Director at Business & Advanced Technology Centre (2002-2005), he successfully re-engineered the ailing center to register a phenomenal growth of 2400% and 3900% in revenue and net profit, respectively.
As the Deputy Dean at the UTM Research Management Centre (1995-1997), he initiated a paradigm shift in R&D management that led to the formation of ten research Focus Groups in line with the Malaysian industrial clustering strategy. The Focus Groups had facilitated UTM in getting a 400% jump in procured research grants.