Instanbul, Turkey
December 18, 2017
December 18, 2017

I received many queries on what is the essence of my book, Break the Pattern – the Science of Transformational Value Creation, that is to be launched on Tue 19 Dec 2017 in UTM KL by YB Datuk Wira Abu Bakar Mohamad Diah, the Deputy Minister of Ministry of Science, Technology and Innovation (MOSTI).

Attendees will receive the digital version of my book, worth RM137.00 for FREE.

As the title suggests, it is about how to create value creation that is significant. For it to be significant, it must be transformational. And for me, the process is a science – that is repeatable and duplicable, by anybody, at any time and any where.

The process to create transformational value creation is called INNOVATION. Unfortunately, innovation is a grossly misunderstood and often misused term. I will try to simplify the meaning of innovation so that everyone could understand it better.

For innovation to happen, it must have certain ingredients. Analogous to starting a fire, it must have three elements in existence at the same time, i.e. fuel, oxygen and heat. Similarly, for innovation to happen, there are three elements that must be presence, i.e. intention, creativity and transformational effort.

A simple example using an egg may explain this element. A fresh egg costs about RM0.30. You may add additional cost to cover other expenses to fry the egg. Say the total expenses become RM0.50 and the value of bull’s eye fried egg is RM1.00, hence you have just created a return on investment (ROI) of 100%.

You actually have just witnessed the principle of transformational value creation (aka innovation) in reality. You must first have the intention on what to do with the egg. The level of your intention brings the level of value that you may create. If your intention is to hatch the egg to produce a chick, the ROI may go to infinity!

Next you need to break the shell that thus far confines its content. Once the shell is broken, the content is now ready to be transformed, depending on the intention and creativity of its cook. Next you need to do some effort to transform the liquid egg into a more valuable solid fried egg.

Similarly, for innovation to happen, you must have a specific purpose, intention or mission. The grandeur the intention, the higher the value it is creating. This intention helps in setting the context in the subconscious mind of the problem solver. My book explores four different practical methods in setting the right context, i.e. visioning, goal setting, pressure and the 10,000-hour rule.

That context facilitates the discovery of the second element of innovation, i.e. the creative idea or “eureka” that is so elusive to everyone. This “eureka” should fulfill the concept of Break the Pattern. Otherwise, it is maintaining the status quo and getting more or less the same results.

My book helps in breaking down the process of getting this “eureka” moment, so that it could be done by anybody who wishes to get one.

If “Shaping the Context” is too burdensome to some of you, my book provides other methods on how to get still insightful ideas. It could be done by harvesting the minds from within and outside your organization.

Harvesting the “pain points” from your own internal staff or from your current customers, is a good starting point. By analyzing these “pain points” database, you shall discover some insights that could lead to great ideas.

Instead of focusing on the Key Performance Indicators, as what is normally done by most organizations, my book is focusing on the KPPIs – the Key Pain Points Indicators. The KPPIs is a better indicator to manage your organizations.

It is similar to driving a long distance travel. The most important things to check before you start your travel is the conditions of your car – the tires, engine oil, aircond, cooler, signal lamps, etc. Once you are fully satisfied with those key parameters, then you can just monitor the control panels on the dashboard.

It is also similar to protocol of medical profession. The doctor will get and verify the “pain points” first before he administers the right medication. He will ONLY advise you afterward that you need to be healthy, your BP should be 90/120, your BMI should be below 25, etc. Those are the KPIs.

All the above activities shall make ideas start flowing. Once you have connected the unrelated dots that fulfils your initial mission, then the next step is to execute the solution, in order for you to realize the value creation.

Execution requires the right skills and efforts. My book proposes a simple concept to ensure execution is perfect, i.e. KISS – Keep It Simple and Satisfying. For it to be KISS, you need to understand how the brain works.

This is will be explained in more detail in my Professorial Inaugural Lecture on Tuesday 19 Dec 2017 at 230pm at Dewan Azman Hashim, Universiti Teknologi Malaysia, Kuala Lumpur.

Please book your seat by simply clicking here:

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